How is viagogo shaping the ticket landscape for upcoming concerts?
The resale market, particularly through platforms like viagogo, is significantly influencing ticket sales for major artists such as Harry Styles, Lily Allen, and Laufey. As fans prepare for these highly anticipated performances, the question arises: how do resale platforms impact ticket availability and pricing for these events?
Harry Styles is set to release his new album titled ‘Kiss All the Time. Disco, Occasionally’, and he will perform at Wembley Stadium a total of 12 times in 2026. Resale tickets for his show on June 19, 2026, are currently priced at £73, a notable figure considering that some original tickets were priced around £80 and £90. This price fluctuation highlights the role of resale websites like viagogo in making tickets accessible, albeit often at a premium.
Meanwhile, Lily Allen’s UK tour is promoting her upcoming album ‘West End Girl’, marking her first headline run in seven years. Her final live performance is scheduled for July 7, 2026, at London’s O2 Arena, with hospitality tickets starting at £179. The anticipation surrounding her return has led to increased interest in ticket sales, further emphasizing the importance of platforms like viagogo in the resale market.
Laufey, another artist gaining traction, will perform at the O2 Arena on March 8 and 9, 2026. Last-minute tickets for her shows are available from viagogo starting at £47. This accessibility through resale platforms allows fans to secure tickets even as the event dates approach, although it also raises concerns about ticket authenticity and pricing.
As the demand for concert tickets continues to rise, experts advise fans to be cautious when purchasing through resale websites. A representative stated, “Fans intending to buy tickets for live events through resale websites should check the ticket terms and conditions, to confirm whether resale is prohibited, before they buy.” This caution is particularly relevant as some tickets bought second-hand could be voided if resale is not allowed, potentially leading to denied entry at the event.
To mitigate risks associated with ticket scams, it is recommended that fans always purchase resale tickets through verified sites. This advice is crucial as the market becomes increasingly competitive, with platforms like viagogo playing a pivotal role in shaping the ticket-buying experience. The ongoing evolution of the resale market raises questions about the future of ticket sales and the implications for both artists and fans.
As the concert dates approach, the dynamics of ticket sales through viagogo and similar platforms will continue to unfold. Details remain unconfirmed regarding how these resale prices will fluctuate as demand increases, but the current landscape indicates a growing reliance on such platforms for securing coveted tickets to live events.
