The future of Royal Challengers Bengaluru hangs in the balance as Diageo has set a March 31, 2026, deadline for final bids on its 65% controlling stake. This sale could potentially fetch up to $2 billion, underscoring the franchise’s immense value in the sports market.
Currently owned by Diageo through United Spirits, Royal Challengers Bengaluru is regarded as one of the most valuable sports properties in the subcontinent. The franchise’s popularity surged following a 73% revenue increase after their title win in 2025, further enhancing its appeal to potential buyers.
Two main parties are in contention for the purchase: a consortium led by EQT and another group spearheaded by Ranjan Pai, Kohlberg Kravis Roberts and Co. (KKR), and Temasek. Previously, the Glazer family and Adar Poonawalla expressed interest but have reportedly maxed out their offers at $1.8 billion.
As the Indian Premier League season kicks off on March 28, 2026, Royal Challengers Bengaluru is set to play their first match against Sunrisers Hyderabad, adding urgency to the bidding process.
Diageo views the franchise as non-core to its drinks interests, despite its significant role in promoting the Royal Challenge Indian whisky brand. The company’s decision to sell reflects a strategic shift as it focuses on its primary beverage business.
With current binding bids ranging from $1.5 billion to $1.7 billion, the stakes are high as the deadline approaches. The outcome of this sale could reshape the landscape of sports investment in India.
As the bidding war intensifies, the future ownership of Royal Challengers Bengaluru remains uncertain. Details remain unconfirmed regarding the final bidders and the implications for the franchise’s management.
In the coming weeks, further developments are expected as potential buyers finalize their offers and prepare for the impending deadline. The sports community is watching closely, anticipating how this sale will impact the franchise’s future and its standing in the IPL.
