Ola Electric has called for #EndICEAge amid an oil shock brought on by the Iran war. The company recently launched the ‘EndICEAge’ campaign, offering electric scooters and motorcycles starting at ₹49,999. This initiative comes at a critical time as Ola Electric’s EV sales in February 2026 fell to their lowest since the company went public in August 2024.
The ‘EndICEAge’ campaign includes benefits up to ₹50,000, which encompass service guarantees and assured buyback schemes. The starting price for the Gen 3 S1 X (2kWh) and Roadster X (2.5 kWh) models is set at ₹49,999, making electric mobility more accessible to consumers.
Bhavish Aggarwal, CEO of Ola Electric, emphasized the need for India to accelerate its journey towards energy independence, stating, “Rising fuel prices and the current geopolitical situation are clear reminders of why India must accelerate its journey towards energy independence.” He added, “Every EV on the road reduces our dependence on imported oil.”
The buyback guarantee offers an assured buyback value of up to 60% on its electric vehicles, making the transition to electric more appealing for potential buyers. Additionally, the extended warranty for Ola Electric’s S1 scooters and Roadster motorcycles is eight years as standard.
This campaign is valid until March 31, 2026, and aims to rejuvenate interest in electric vehicles amid declining sales figures. Observers note that the urgency of the situation may drive more consumers to consider electric options as the oil crisis continues.
Ola Electric remains India’s largest electric two-wheeler maker, and this campaign could be a pivotal move to regain market momentum. As the company navigates these challenges, the focus on energy independence and reducing reliance on fossil fuels is expected to resonate with environmentally conscious consumers.
With the campaign’s launch, Ola Electric is determined to do whatever it takes to accelerate India’s move beyond internal combustion engines (ICE). Bhavish Aggarwal declared, “We are going to do whatever it takes to accelerate India’s move beyond ICE!”
Details remain unconfirmed regarding the specific impact of this campaign on sales, but the urgency for change is clear as the market evolves.
