As anticipation builds for the upcoming T20 season in 2026, a significant partnership has emerged between CREX and the Delhi Capitals. This collaboration aims to redefine the fan experience during matches, marking a pivotal shift in how cricket is consumed.
On October 15, 2023, it was officially announced that CREX will serve as the Official Fan Engagement Partner for the Delhi Capitals. This partnership is set to introduce real-time, interactive experiences across all matches, allowing fans to engage like never before.
Fans will have the opportunity to participate in quiz-based contests for free, with the chance to win exclusive rewards such as team merchandise, signed memorabilia, and match tickets. This initiative is designed to transform passive viewership into active participation, enhancing the overall match experience.
Purshottam Rawat, CEO of CREX, emphasized the importance of this shift, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment reflects the evolving landscape of sports consumption, where engagement is key.
Sunil Gupta, CEO of Delhi Capitals, expressed his enthusiasm for the partnership, saying, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He added, “This partnership allows us to further deepen that connection,” highlighting the mutual benefits for both organizations.
CREX boasts impressive statistics, with over 100 million downloads and 20 million monthly active users. The platform recorded a staggering 213 million minutes of user engagement, underscoring its popularity and effectiveness in connecting fans with their favorite teams.
The partnership not only enhances the fan experience but also underscores the growing importance of digital fan ecosystems in sports. By merging live sports with gamification and immersive engagement, CREX and Delhi Capitals are setting a new standard for fan interaction.
Fans can access these interactive experiences through the CREX app during matches, further integrating technology into the live sports experience. This collaboration is part of the Indian T20 league’s evolving digital-first approach, ensuring that fans remain at the forefront of the action.
As the 2026 season approaches, the excitement surrounding this partnership continues to build. The integration of innovative engagement formats is expected to bring fans closer to the game, making each match an unforgettable experience.
In summary, the collaboration between CREX and Delhi Capitals marks a significant step forward in sports fan engagement. With a focus on real-time interaction and immersive experiences, this partnership is poised to reshape the future of cricket viewing.
