The US military has initiated a social media campaign that leverages popular culture to promote its operations against Iran. This campaign is part of a broader military initiative known as Operation Epic Fury, which commenced with a US-Israeli bombing campaign on February 28.
The campaign creatively combines military footage with clips inspired by video games and popular films, targeting younger audiences who are familiar with these cultural references. One notable video, styled like gameplay from the popular video game Call of Duty, has garnered over 58 million views.
Among the various cultural references used in the campaign, quotes from characters such as SpongeBob SquarePants have been included, with one memorable line being, “Wanna see me do it again?” This approach aims to engage a demographic that often interacts with content through memes and video games.
