What is Dakota Johnson’s role in Calvin Klein’s latest campaign?
Dakota Johnson appears nearly nude in Calvin Klein’s Spring 2026 campaign, which was released on March 9, 2026. The campaign video showcases Johnson in a series of bold looks that promote Calvin Klein’s undergarments and denim line.
The campaign, directed and photographed by Gordon von Steiner, explores themes of confidence and comfort in private spaces. Johnson expressed her enthusiasm for the project, stating, “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
At 36 years old, Johnson is not only a prominent figure in the fashion world but also an actress and producer. She was last seen in the film Materialists and is set to make her directorial debut with A Tree Is Blue. Additionally, she will serve as an executive producer for her upcoming project Verity, expected to be released in 2026.
The campaign features Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines, emphasizing the brand’s commitment to comfort and style. Johnson highlighted the timeless quality of Calvin Klein products, saying, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.”
Calvin Klein is known for its provocative advertising campaigns featuring big stars, and this latest effort continues that tradition. The promotion launched globally across CK retail sites, its website, and on social platforms, reaching a wide audience.
In the context of her personal life, Johnson was previously in a relationship with Chris Martin, which ended in June 2025. In January 2026, she was spotted holding hands with singer Role Model, indicating a new chapter in her life.
Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion in the three months leading up to December 2025, reflecting the brand’s strong market presence. As the campaign gains traction, it will be interesting to see how it impacts both Johnson’s career and Calvin Klein’s brand image.
Details remain unconfirmed regarding the full extent of Johnson’s involvement in future projects with Calvin Klein or any upcoming collaborations.
