Aamir Khan’s film Sitaare Zameen Par, an official remake of the Spanish film Champions, has made waves in the Indian film industry. Initially, Khan rejected various OTT deals, opting instead for a YouTube rental model to challenge industry norms.
Theatrical Release
The film was released theatrically and earned ₹167 crore in India, showcasing its popularity among audiences. The initial production budget was ₹96 crore, but after Khan bought back Sony’s 25% stake in the film, the budget increased to approximately ₹133 crore.
Distribution Strategy Shift
Despite receiving offers from major OTT platforms for streaming rights worth up to ₹125 crore, Khan chose to stick with the YouTube rental model, which charged ₹100 per watch. This decision highlights his commitment to a non-traditional distribution approach.
Current Developments
As of March 11, 2026, Sitaare Zameen Par is set to begin streaming on SonyLIV after its successful theatrical run. This marks a significant development in Khan’s distribution strategy, moving from a rental model to a streaming platform.
Impact on the Industry
This sequence of events matters greatly for those involved, as it reflects a shift in how films are distributed in the digital age. Khan’s decisions may influence other filmmakers to reconsider their distribution strategies in favor of more innovative approaches.
Related Ventures
In addition to his film, Khan’s production company has been involved in various projects, including the series Raat Jawaan Hai, starring Barun Sobti. Sobti expressed his excitement about the role, noting the prominence of maternal instincts on set.
Everaw Nutrition’s Appearance
Moreover, Everaw Nutrition, co-founded by Lucky Soni, Yash Soni, and Kanika Kishnani, recently appeared on Shark Tank India, presenting their clean-label children’s food products. This venture aligns with the growing trend of health-conscious consumerism.
As the film Sitaare Zameen Par transitions to streaming on SonyLIV, it will be interesting to observe how this impacts both Khan’s career and the broader film industry.
