Shares of TTK Prestige, Stove Kraft, and Butterfly Gandhimathi Appliances surged up to 15% intraday, driven by increased demand for electric cooking appliances. This surge is largely attributed to consumer concerns regarding potential disruptions in the supply of liquefied petroleum gas (LPG), prompting a shift in preference towards electric options.
Beauty Sector Developments
In a significant move within the prestige beauty market, Estée Lauder is set to acquire Forest Essentials, a prominent Indian Ayurvedic beauty brand founded by Mira Kulkarni in 2000. Forest Essentials has established a notable presence with approximately 200 stores across India.
For the financial year ending March 2025, Forest Essentials reported a revenue of about €54.7 million (approximately INR 585 crore18% year-on-year growth. This positions the brand among the top two players in India’s homegrown prestige beauty market, which currently holds about 10% market share.
Market Forecast
The prestige and luxury beauty market in India is projected to grow significantly, with forecasts estimating its value to reach $4 billion by 2035. This growth trajectory underscores the increasing consumer interest in premium beauty products.
Additionally, Kama Ayurveda reported a revenue of INR 141 crore (approximately €13.18 million) for the same financial year, further illustrating the robust performance of homegrown brands in the prestige sector.
Future Considerations
As the market evolves, the dynamics of consumer preferences and supply chain factors will continue to shape the landscape for prestige brands. Details remain unconfirmed regarding how these changes will impact long-term strategies for companies involved.
