NEW DELHI (AP) — U.S. media big Walt Disney and India’s Reliance Industries have received the broadcasting rights for the Indian Premier League for greater than $6 billion, making the Twenty20 cricket competitors one of the profitable sports activities leagues on the earth when it comes to price per recreation.

An IPL match is billed in rights worth forward of English Premier League soccer’s $11.8 million per recreation, Indian media reported Wednesday. The mixed worth of the rights was estimated to be nearly double the 2018-22 deal.

Disney-owned Star India retained the IPL tv broadcast rights to the annual two-month event for the 2023-27 interval for 235.75 billion Indian rupees ($3.02 billion), mentioned Jay Shah, secretary of the Board of Management for Cricket in India, on the finish of the public sale course of Tuesday.

Viacom18, a broadcasting three way partnership run by Mukesh Ambani’s Reliance Industries received digital streaming rights for 237.58 billion rupees ($3.04 billion).

“IPL is a vital element of our portfolio of tv channels in India, offering an unbelievable alternative for us to showcase The Walt Disney Firm’s highly effective international manufacturers and iconic storytelling, in addition to Disney Star’s spectacular assortment of native unique content material, to thousands and thousands of viewers in India,” Rebecca Campbell, Chairperson of the Worldwide Content material and Operations, The Walt Disney Firm, mentioned in a press release.

Cricket stars from all around the world take part within the IPL, which the BCCI began in 2008 as a approach of retaining its high expertise whereas attracting new followers to the quickest format of the worldwide recreation.

The Gujarat Titans received the 2022 version, beating Rajasthan Royals by seven wickets within the ultimate on Might 29. India’s nationwide crew is already again in motion, internet hosting South Africa in a limited-overs sequence.

The Walt Disney Firm may also be exploring different multiplatform cricket rights, together with future rights for the Worldwide Cricket Council and the Board of Management for Cricket in India, which it at present holds by the 2023 and 2024 seasons, respectively, Campbell mentioned.

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