Kolkata/IBNS: Launched amid the pandemic in collaboration with Tea Board of India, this e-marketplace braved the complexities and enterprise challenges to carry a couple of sea change within the commerce, particularly for small patrons.
Comfort and ease of operations have drawn a lot of medium and small patrons to this platform, mjunction stated in a launch.
“Gross sales have improved with every weekly sale, and in Q3 of FY22, the platform bought greater than 1.2 lakh kg of tea to this section of patrons,” it stated.
For Rahul (identify modified on request), a small purchaser from Maharashtra, the platform got here as a blessing as his enterprise suffered in the course of the lockdown.
He and his spouse then arrange a small tea shopping for agency and registered with mjunction’s e-marketplace after acquiring a licence from Tea Board.
mjunction warehouse at Jorhat
He began receiving free samples nicely forward of the weekly public sale sale. Initially, he began sluggish, however now he’s a daily purchaser from the platform.
Final yr he bought teas value Rs 1 crore and this yr he plans to double his buy.
He provides these teas to wholesalers and retailers in Maharashtra.
Because the cycle time is much less, upcountry patrons additionally get recent Assam teas immediately from the backyard.
Rahul shouldn’t be alone and there are greater than 100 patrons throughout the nation who’ve benefited from the platform.
Any purchaser with a sound Tea Board licence can log in to www.emarketplace.teaboard.gov.in to register.
After registration, mjunction reaches out to those patrons promptly and arranges for demonstrations, and supplies another help that could be wanted.
mjunction MD Vinaya Varma stated: “This yr, we plan to supply greater portions and introduce key worth additions. These might embrace technical know-how on mixing for tea start-ups and straightforward finance and logistics for patrons.”
With digital platforms quick overtaking conventional shopping for and promoting, much more so due to the pandemic, each sellers and patrons are utilizing the mjunction e-marketplace that gives recent tea, fast turnaround, clear finance, and logistics help.
All main transporters, tea patrons, and tea factories of Higher Assam are enlisted on the platform, Varma added.