The Patrika group just lately launched a model emblem that symbolises its wealthy legacy that comes with a decent physique of labor behind it however related to fashionable context.
For greater than six a long time, Patrika has been identified for its credible journalism and structured built-in campaigns and social initiatives.
The design of the brand is constructed to replicate the core values and the essence of Patrika. Karpur Chand Kulish, Founding father of Patrika, discovered himself finest expressed in his acquired title ‘Kulish’ and adopted it for all times. The phrase ‘Kulish’ means a vajra, essentially the most highly effective of all weapons ordained and blessed to revive dharma and rightful life. Kulish finds its references in Puranas, Geeta, Ramayan and most different scriptures and represents the very perform that Patrika as newspaper has been taking part in in society as a revolutionary change maker. It appears to be like completely the appropriate alternative of expression of intent and soul of the model.
Kulish is engrained in Indian ethos, as the primary ever flag of freedom prompt by Sister Nivedita, disciple of Swami Vivekananda, additionally displayed an image of Kulish.
The design is extra traditional and never yuppie. It’s genuine to Patrika and its positioning of a robust value-driven brave media home. The foot line ‘Empowering Change’ additional emphasises Patrika’s revolutionary daring stands.
Siddhartha Kothari, AMD, Rajasthan Patrika, mentioned, “We had been searching for a brand new picture and id, which might be extra reflective of the brand new energies and new mindset with which we run Patrika. We strongly really feel that model is about good practices and the conviction with which the workforce carries the values of their day-to-day life, as a result of in the end it’s the software of a worth system and supply of the promise that create a model. Patrika model is constructed on journalistic worth system and the imagery is just to replicate the identical.”
Right this moment the group has a attain in digital that goes a lot past the print readership. It has its personal satellite tv for pc information channel, it’s current in six states with 18 radio stations, OOH is unfold throughout numerous areas and the occasions wing every year touches lakhs of individuals.
Print reaches 9 states by 39 editions. Extra importantly, Patrika is a totally 360-degree built-in media home, with totally 360-integrated journalism, equal use of mojo and typing textual content for print. Patrika doesn’t have separate journalists for separate verticals; the entire ecosystem is interwoven and totally synergised as one.
The brand new id would set a brand new context and resolve for a extra highly effective organisation.
