With regards to social media actions, there are solely a few Indian Premier League franchises that do a fantastic job of sustaining high-quality engagement with their followers. 

Rajasthan Royals are certainly one in all these groups and generally perform some sensible social media campaigns to maintain their followers and entertained.

On Ladies’s Day, 2022, the inaugural champions of the Indian T20 league posted a few footage from their official Twitter account during which on one facet, workforce captain Sanju Samson could possibly be seen holding a placard that learn “I’m a batter*” and on the opposite facet, one of many followers of the squad could possibly be seen holding a placard that learn “She could be a mom and play too”.

Most of the followers of the Rajasthan squad had been proud of the marketing campaign and complimented the content material creators on the franchise for speaking about social issues with the hopes of bringing a way of equality inside the group.

Nevertheless, although the concept behind such a marketing campaign could also be to advertise ladies’s empowerment, not everybody within the feedback part had a constructive method in the direction of the message. 

Many felt that in selling the strengths of a lady, the franchise was casting a shadow on how males even have their very own set of tasks that may make life to them equally difficult.

Empowering ladies and talking in favour of them with the ideology of bringing social equality is one thing each particular person ought to abide by and aspire to have. The issue happens when unfair and ignorant comparisons start.

Simply a few days in the past, the image of the Pakistani ladies’s captain Bismah Maroof went viral during which she had arrived for the World Cup 2022 match towards India along with her child in her arms. It was a strong assertion about how Maroof was enjoying the position of a mom and an athlete and that was sufficient for folks to commend her strengths as a lady with out making any type of comparability to males.

Within the trendy period, on quite a few events, males and their struggles typically get ignored and belittled within the title of ladies’s empowerment. Take the instance of the Rajasthan Royals’ video that they’d revealed on Twitter on the event of Worldwide Males’s Day again in 2020. 

Very similar to celebrating women-empowerment on Ladies’s Day, the concept ought to have been to speak in regards to the wellness of males on Males’s Day. 

Nevertheless, the video was about what these males would have accomplished in the event that they awoke at some point and realised that they’d additionally get durations like ladies. Not one of the questions that Robin Uthappa requested (or was made to ask by the advertising workforce) revolved round males’s wellness and solely circulated round menstruation.

That is however one instance of how within the strategy of women-empowerment, males have been always getting ignored throughout platforms, society and in life and you will need to realise that.

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