<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>digital film market Articles &amp; Updates - berightnews</title>
	<atom:link href="https://berightnews.com/tag/digital-film-market/feed/" rel="self" type="application/rss+xml" />
	<link></link>
	<description>Latest International News &#38; Sports Updates</description>
	<lastBuildDate>Tue, 31 Mar 2026 12:07:21 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://berightnews.com/wp-content/uploads/2026/02/cropped-ChatGPT-Image-6-февр.-2026-г.-17_07_32-32x32.png</url>
	<title>digital film market Articles &amp; Updates - berightnews</title>
	<link></link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>JioHotstar Secures Major Digital Rights for Dhurandhar 2</title>
		<link>https://berightnews.com/2026/03/31/jiohotstar-secures-major-digital-rights-for-dhurandhar-2/</link>
		
		<dc:creator><![CDATA[newsroom]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 12:07:21 +0000</pubDate>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Dhurandhar 2]]></category>
		<category><![CDATA[digital film market]]></category>
		<category><![CDATA[Film Industry]]></category>
		<category><![CDATA[Gopi Atchara]]></category>
		<category><![CDATA[Indian Cinema]]></category>
		<category><![CDATA[JioHotstar]]></category>
		<category><![CDATA[Kendhiran V]]></category>
		<category><![CDATA[OTT rights]]></category>
		<category><![CDATA[Sri Hussain Sha Kiran]]></category>
		<category><![CDATA[Streaming Services]]></category>
		<guid isPermaLink="false">https://berightnews.com/2026/03/31/jiohotstar-secures-major-digital-rights-for-dhurandhar-2/</guid>

					<description><![CDATA[<p>JioHotstar has made headlines by securing the OTT rights for Dhurandhar 2, a major film set to release in 2026. This deal is one of the largest in recent years.</p>
<p>The post <a href="https://berightnews.com/2026/03/31/jiohotstar-secures-major-digital-rights-for-dhurandhar-2/">JioHotstar Secures Major Digital Rights for Dhurandhar 2</a> appeared first on <a href="https://berightnews.com">berightnews</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>The numbers</h2>
<p>JioHotstar has made a significant move in the digital film market by acquiring the OTT rights for <strong>Dhurandhar 2</strong> for a staggering <strong>₹150 crores</strong>. This deal is one of the biggest digital transactions in recent years and underscores the growing competition among streaming platforms for high-profile content.</p>
<p><strong>Dhurandhar 2</strong>, directed by Kendhiran V., is set to hit theaters on <strong>March 19, 2026</strong>. The film follows the success of its predecessor, <strong>Dhurandhar 1</strong>, which premiered on Netflix India on January 30 and had its digital rights sold for <strong>₹85 crores</strong>. The first installment&#8217;s success paved the way for this lucrative sequel, with Netflix initially expressing interest in acquiring both films for a combined sum of <strong>₹175 crores</strong>.</p>
<p>In addition to Dhurandhar 2, JioHotstar is also set to launch several new films and web series this week, reflecting the platform&#8217;s aggressive strategy to capture a larger share of the OTT market. Among the upcoming titles is <strong>Hey Balwanth</strong>, a Telugu comedy drama directed by Gopi Atchara, and <strong>Vadam</strong>, a rural action drama directed by Kendhiran V.</p>
<p>Industry experts note that the <strong>₹150 crores</strong> received by Jio Studios for Dhurandhar 2&#8217;s OTT rights is indicative of the changing landscape of Indian cinema, where digital platforms are becoming increasingly vital for film distribution. &#8220;The ₹150 crores received by Jio Studios is one of the biggest digital deals in the last few years,&#8221; a source commented.</p>
<p>As the OTT market continues to evolve, the anticipation surrounding Dhurandhar 2&#8217;s release is palpable. Observers are keenly watching how this film will perform compared to its predecessor, especially since Dhurandhar 1 had a successful debut on Netflix. The sequel&#8217;s OTT release is expected to occur in late May or early July 2026, just weeks after its theatrical run.</p>
<p>Ram Gopal Varma, a prominent filmmaker, remarked on the seismic shifts within the industry, stating, &#8220;Now that @AdityaDharFilms has EXPLODED an ATOMIC BOMB right under the film industry, what is shocking is the loud silence from the rest of the film industry.&#8221; This statement highlights the growing tension and competition among filmmakers and streaming services.</p>
<p>With the increasing number of films and web series launching on various platforms, the race for viewer attention is more competitive than ever. JioHotstar&#8217;s aggressive acquisition strategy positions it as a formidable player in the OTT space, especially with the upcoming release of Dhurandhar 2.</p>
<p>Details remain unconfirmed regarding the exact release strategy for Dhurandhar 2, but the film&#8217;s anticipated success could set new benchmarks for future digital deals in the Indian film industry.</p>
<p>The post <a href="https://berightnews.com/2026/03/31/jiohotstar-secures-major-digital-rights-for-dhurandhar-2/">JioHotstar Secures Major Digital Rights for Dhurandhar 2</a> appeared first on <a href="https://berightnews.com">berightnews</a>.</p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
