The Fitbit Air is set to launch on May 16, 2026, with an expected price of $99. This device will be screen-free, focusing instead on passive tracking of sleep, heart rate, HRV, and activity.

Customization appears to be a significant focus for this product. It will come in three main colors: Obsidian, Lavender, and Berry. Additionally, there will be several band options available—these include the Performance Loop, Active Band, Elevated SoftFlex Band, and Metal Mesh Band.

The Active Band will be available in small and large sizes. Each band option has its unique color palette. For instance, the Performance Loop Band will feature colors such as Obsidian and Fog.

This new device is positioned as a direct competitor to Whoop. Unlike Whoop, Fitbit Air is said to skip monthly fees—customers pay once and receive core health insights upfront. Google isn’t just competing with the Apple Watch anymore; it looks like they are taking aim at Whoop.

Yet, details remain unconfirmed about which specific band will be included with the device upon purchase. This uncertainty leaves potential buyers eager for more information.

The Fitbit Air represents a shift in how fitness trackers can serve users. As of now, it stands out for its focus on affordability and ease of use without ongoing costs.

This launch could change the dynamics in the fitness tracker market significantly. With its unique features and competitive pricing strategy, many are watching closely to see how it performs against established brands.

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