Dakota Johnson appears nearly nude in Calvin Klein’s Spring 2026 campaign, which was released on March 9, 2026. The campaign video showcases Johnson in a series of bold looks that promote Calvin Klein’s undergarments and denim line.

The campaign, directed and photographed by Gordon von Steiner, explores themes of confidence and comfort in private spaces. Johnson expressed her enthusiasm for the project, stating, “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”

At 36 years old, Johnson is not only a prominent figure in the fashion world but also an actress and producer. She was last seen in the film Materialists and is set to make her directorial debut with A Tree Is Blue. Additionally, she will serve as an executive producer for her upcoming project Verity, expected to be released in 2026.

The campaign features Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines, emphasizing the brand’s commitment to comfort and style. Johnson highlighted the timeless quality of Calvin Klein products, saying, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.”

Calvin Klein is known for its provocative advertising campaigns featuring big stars, and this latest effort continues that tradition. The promotion launched globally across CK retail sites, its website, and on social platforms, reaching a wide audience.

In the context of her personal life, Johnson was previously in a relationship with Chris Martin, which ended in June 2025. In January 2026, she was spotted holding hands with singer Role Model, indicating a new chapter in her life.

Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion in the three months leading up to December 2025, reflecting the brand’s strong market presence. As the campaign gains traction, it will be interesting to see how it impacts both Johnson’s career and Calvin Klein’s brand image.

Details remain unconfirmed regarding the full extent of Johnson’s involvement in future projects with Calvin Klein or any upcoming collaborations.

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On March 9, 2026, Dakota Johnson will launch her latest collaboration as the star of Calvin Klein’s Spring 2026 campaign. This partnership not only showcases Johnson’s evolving role in fashion but also emphasizes a significant shift towards comfort and confidence in contemporary clothing. The campaign features new denim and underwear lines designed specifically for comfort, aligning with the brand’s long-standing reputation for quality and style.

The campaign, directed and photographed by Gordon von Steiner, introduces several key pieces, including the Perfectly Fit Ultralight Bra, which utilizes spacer cup technology, and two distinct styles of jeans: the Archive High Rise Slim Jean and the Baggy Jean. The former offers a high-rise, body-skimming fit, while the latter presents a relaxed, laid-back silhouette. This diversity in design reflects a broader trend in fashion that prioritizes both aesthetics and wearability.

Calvin Klein, founded in New York in 1968, has long been recognized as a leading global fashion lifestyle brand. In 2024, the brand reported an impressive $9 billion in global retail sales, underscoring its enduring appeal. Dakota Johnson’s involvement in this campaign is a testament to her influence in the fashion industry, as she reportedly owns around 30 pairs of Calvin Klein jeans, highlighting her personal connection to the brand.

Johnson has expressed her admiration for the timeless quality of Calvin Klein products, stating, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.” This sentiment resonates with the campaign’s overarching theme, which celebrates comfort, freedom, and sensuality on one’s own terms. Johnson elaborated, “When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual.”

The campaign’s philosophy aligns with a growing movement in fashion that encourages individuals to embrace their authentic selves. Johnson remarked, “I love that this campaign celebrates being comfortable, free and sexy on your own terms.” This message is particularly relevant in today’s society, where personal expression and comfort are increasingly valued.

As the campaign goes live on Calvin Klein’s official website and social media channels, it is poised to attract significant attention. The emphasis on a ‘less is more’ philosophy further enhances its appeal, inviting consumers to appreciate simplicity and elegance in their wardrobe choices. Johnson’s involvement adds a layer of relatability and charm, making the campaign even more engaging for audiences.

While the campaign is set to launch globally, details remain unconfirmed regarding its reception and potential impact on sales. As consumers continue to seek comfort in their clothing, the success of this campaign may serve as a barometer for future trends in the fashion industry.

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