The iQOO 15 Apex Edition has officially launched in India on April 1, 2026, marking a significant addition to the smartphone market. This new device is designed to cater to tech enthusiasts with its high-end specifications and features.

Equipped with a 50-megapixel primary camera, the iQOO 15 Apex Edition promises exceptional photography capabilities. It also boasts a massive 7,000mAh battery, ensuring long-lasting performance for users.

The smartphone features a 6.85-inch Samsung M14 8T LTPO AMOLED display, offering a stunning 2K resolution and a refresh rate of up to 144Hz. This combination is set to enhance the viewing experience for gamers and media consumers alike.

Under the hood, the device is powered by the Snapdragon 8 Elite Gen 5 chipset, paired with up to 16GB of LPDDR5x RAM and 512GB of UFS 4.1 storage. Such specifications position the iQOO 15 Apex Edition as a formidable contender in the premium smartphone segment.

In terms of camera capabilities, the device features a triple rear camera setup that includes a 50-megapixel Sony IMX921 primary sensor, a 50-megapixel periscope telephoto lens, and a 50-megapixel ultra-wide camera. Additionally, a 32-megapixel front camera is included for selfies and video calls.

The iQOO 15 Apex Edition runs on Android 16-based OriginOS 6, with a promise of five Android updates and seven years of security patches, ensuring longevity for users.

Starting at Rs 72,999 for the 12GB RAM and 256GB storage variant, the device is competitively priced. It will be available for purchase on Amazon starting April 6, 2026.

Moreover, the smartphone is rated IP68 and IP69 for dust and water resistance, making it a durable choice for everyday use. It also supports fast charging capabilities, with 100W wired and 40W wireless options.

Customers who pre-book the device will receive complimentary iQOO TWS earbuds worth Rs 1,899, adding further value to the purchase.

The launch of the iQOO 15 Apex Edition follows the introduction of the original iQOO 15 in November 2025, showcasing the brand’s commitment to innovation and quality in the smartphone market.

As the device hits the market, reactions from tech enthusiasts and early adopters are expected to shape its initial reception.

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Samsung has launched its latest midrange smartphones, the Galaxy A57 5G and Galaxy A37 5G, in India on March 25, 2026. The Galaxy A57 5G is priced at $550 for the 8 GB RAM and 128 GB storage variant, while the Galaxy A37 5G starts at $450 for the 6 GB RAM and 128 GB storage option.

Both devices succeed the previous models, the Galaxy A56 5G and Galaxy A36 5G, and come equipped with One UI 8.5, promising up to six generations of Android OS upgrades. This commitment to software longevity is a significant selling point for consumers looking for value in their smartphone investments.

In terms of hardware, both smartphones feature a triple-camera system led by a 50 MP main sensor, ensuring high-quality photography capabilities. The Galaxy A57 5G is powered by the Exynos 1680 chipset, while the Galaxy A37 5G utilizes the Exynos 1480 chipset, providing robust performance for everyday tasks and gaming.

Battery life is another highlight, with the Galaxy A57 5G packing a substantial 5,000mAh battery, designed to last throughout the day. Both devices also boast an IP68 rating for water and dust resistance, making them suitable for various environments.

The display on both models is a 6.7-inch Full HD+ screen with a maximum refresh rate of 120Hz, ensuring smooth scrolling and an enhanced viewing experience for users. The Galaxy A57 5G is available in three color options: Awesome Navy, Awesome Icyblue, and Awesome Lilac, while the Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, and Awesome Graygreen.

Samsung’s launch of these new models indicates a continued focus on its A-series lineup, which has been popular among consumers seeking affordable yet feature-rich smartphones. The competitive pricing and advanced specifications of the Galaxy A57 5G and Galaxy A37 5G are expected to attract a wide range of buyers in the Indian market.

As the market responds to these new offerings, observers are keen to see how well they perform against competitors in the midrange segment. Details remain unconfirmed regarding the initial sales figures, but the anticipation surrounding these devices suggests a strong reception is likely.

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In a significant shift for the smartphone industry, OnePlus is reportedly shutting down operations in key global markets, including parts of Europe. This decision comes as the company grapples with declining market share and intensifying competition. The shutdown is expected to commence in April 2026, marking a pivotal moment for the brand that has been a notable player in the smartphone market.

Leading up to this decision, OnePlus has faced considerable challenges. In 2025, the company recorded a staggering 32% decline in shipments, according to Cybermedia Research, while IDC estimated a 38.8% year-over-year decline. These figures illustrate the mounting pressure on OnePlus as it struggles to maintain its position against competitors. The company had previously scaled back its European operations in 2020 following the exit of co-founder Carl Pei, indicating ongoing difficulties in that market.

As part of the restructuring, Robin Liu, the CEO of OnePlus India, has stepped down from his position, with his last working day reported as March 31, 2026. OnePlus expressed gratitude for Liu’s contributions, stating, “We thank Robin for his contributions to OnePlus India. He moves on to pursue his personal passions, and we wish him the very best for his future endeavours.” This leadership change underscores the company’s shift in strategy as it pivots towards focusing on the entry- and mid-range market in India.

Selected staff members have already been informed of the shutdown decision, with some receiving severance packages. This move reflects the company’s urgent need to streamline operations in light of the declining performance in global markets. However, OnePlus’s business in China will remain unaffected, allowing the company to retain a foothold in its home market.

In a statement, industry analyst Yogesh Brar noted, “OnePlus is shutting down in select global markets. China business will stay unaffected. India market will mostly get budget & mid-range products.” This shift indicates a strategic realignment as OnePlus seeks to adapt to changing consumer demands and market dynamics.

Additionally, OnePlus has cancelled plans for the OnePlus Open 2 and OnePlus 15s, further illustrating the company’s focus on consolidating its resources and efforts. The exact timeline for the shutdown remains unconfirmed, and the impact on existing hardware support and software updates is still unclear. Details remain unconfirmed.

This sequence of events is crucial for stakeholders involved, as it highlights the challenges faced by OnePlus in a rapidly evolving smartphone landscape. The company’s decision to withdraw from certain markets may have significant implications for its brand identity and consumer perception, particularly in regions where it has established a loyal customer base.

As OnePlus navigates this transition, the tech community will be closely watching how the company manages its remaining operations and whether it can successfully pivot to focus on the Indian market. The future of OnePlus will depend on its ability to adapt and innovate in an increasingly competitive environment.

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On March 1, 2026, Xiaomi made a significant impact at the Mobile World Congress in Barcelona by launching a range of innovative products, including the much-anticipated Xiaomi 17 and Xiaomi 17 Ultra smartphones. This event highlighted Xiaomi’s commitment to expanding its ecosystem of gadgets and reinforcing its position in the competitive tech market.

Key Features of the Xiaomi 17 and Xiaomi 17 Ultra

The Xiaomi 17 features a 6.3-inch OLED display with a 120Hz refresh rate, powered by the Snapdragon 8 Elite Gen 5 chip. It boasts a triple camera system, with three 50-megapixel cameras on the back, allowing users to capture high-quality images. Additionally, the device is equipped with a robust 6,330mAh battery that supports 100W fast charging and 50W wireless charging, ensuring that users can stay powered throughout the day.

Innovations in Wearable Technology

Alongside the smartphones, Xiaomi introduced the Xiaomi Watch 5, which includes a 1.54-inch AMOLED display and operates on Xiaomi’s HyperOS 3. This smartwatch is designed with health tracking features, including an EMG sensor and an ECG heart rate sensor, catering to the growing demand for health-focused wearable technology.

Audio Enhancements with Redmi Buds 8 Pro

The Redmi Buds 8 Pro were also unveiled, featuring support for hi-res audio and active noise cancellation. With a battery life of up to 36 hours, these earbuds aim to provide an immersive audio experience for users, making them a strong competitor in the audio accessories market.

Introducing the Xiaomi Tag and Redmi Note 15 Pro

In addition to these products, Xiaomi launched the Xiaomi Tag, which is designed to compete with Apple’s AirTag, offering users a reliable tracking solution. The Redmi Note 15 Pro was also showcased, featuring IP65 certification and Gorilla Glass Victus 2 protection, ensuring durability and resilience for everyday use.

The Xiaomi SU7 Sedan

Expanding beyond consumer electronics, Xiaomi introduced the Xiaomi SU7 sedan, which features a new ‘Cream Beige’ interior and upgraded performance specifications. The vehicle is capable of reaching a top speed of 240 km/h for the single-motor version and 265 km/h for the dual-motor version. It utilizes an 800V battery system that allows for super-fast charging, with the ability to add 670 km of range in just 15 minutes when using a DC charger. The starting price for the Xiaomi SU7 is RMB 229,900, approximately €28,000.

Current State and Market Impact

As of now, Xiaomi’s latest product launches at Mobile World Congress 2026 have positioned the company to further enhance its market presence. The introduction of advanced features and new product categories reflects Xiaomi’s strategy to diversify its offerings and appeal to a broader audience. This sequence of events is crucial for Xiaomi as it seeks to compete with established brands in both the smartphone and automotive sectors.

Xiaomi’s unveiling of these innovative products at Mobile World Congress 2026 marks a significant milestone in the company’s growth trajectory. With a focus on technology, design, and user experience, Xiaomi continues to push the boundaries of what is possible in consumer electronics and automotive innovation.

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