For greater than six a long time, Patrika has been identified for its credible journalism and structured built-in campaigns and social initiatives.
Altering instances require altering mindsets and evolution of the product and model. We now have all seen main modifications within the media setting within the latest instances. Like most proactive corporations, Patrika is a media home that has tremendously overhauled and advanced. Patrika not too long ago launched a model brand that symbolises its wealthy legacy and that comes with respectable physique of labor, however related to the fashionable context.
The business has properly acquired the emblem, and the reactions have been very optimistic. Shashank Srivastava, Government Director (Advertising and marketing & Gross sales), Maruti Suzuki India Ltd, stated: “I consider that Kulish is a perfect option to mirror the ethos of Rajasthan Patrika. It symbolises the ability and purity of intent and has a deep which means even in up to date India. It’s a good join from our wealthy previous and heritage to the current. Patrika has been enjoying a really constructive and highly effective position within the media and the society at giant. The Kulish is an excellent image of that facet as properly. I want the Patrika group all one of the best for the longer term.”
Pallavi Singh, Advertising and marketing Head, BMW, additionally welcomed the concept, saying: “It’s nice to see the brand new narrative with new power.”
The design of the emblem is constructed to mirror the core values and the essence of Patrika. Karpur Chand Kulish, the Founding father of Patrika, discovered himself finest expressed in his acquired title “Kulish” and adopted it for all times. The phrase ‘Kulish” has a really highly effective and deep significance. Kulish means a vajra, probably the most highly effective of all weapons ordained and blessed to revive dharma and rightful life. Kulish finds its references within the Puranas, the Gita and the Ramayan and most different scriptures, and represents the very operate that Patrika as newspaper has been enjoying within the society as a revolutionary changemaker. It seems completely the best selection of expression of intent and soul of the model.
Kulish is engrained in Indian ethos, as the primary ever flag of freedom advised by Sister Nivedita, disciple of Swami Vivekananda, additionally displayed an image of Kulish.
Sandip Ghose, Chief Working Workplace, MP Birla Cements, says: “In in the present day’s quick altering world the mantra is Reinvent, Re-engineer and Rediscover to remain related and forward of the instances. Even the most well-liked manufacturers must refresh its id and reaffirm its goal and character. A Lion too must roar often to remind the world of its nature and stature. Glad that Rajasthan Patrika regardless of being the market chief by far has undertaken this re-branding train.”
Puneet Anand, Group Head Advertising and marketing, Hyundai, stated: “I congratulate Patrika Group on adorning a brand new Daring and Dynamic imaginative and prescient which may be very amalgamated within the new model id. With the altering world, it would herald a brand new period of management for Patrika Group. Wishing All of the Finest.”
Amit Jain, CEO and Co-founder, Girnar Software program Pvt. Ltd. (Automotive Dekho) says: “A model that’s at all times refreshing with time… As information takes up a brand new type for its viewers by way of the web and the digital period, Kulish will assist the plenty determine with Patrika as a family title. I’m assured that this new id will resend the message of belief, purity and positivity all the way in which. The Lion symbolises energy and energy and of what I’ve identified of Patrika group, personally, this displays very properly with its values and ethos of the administration and staff, equally. Wishing the Patrika Group all of the success as they carve the trail to empowering change.”
Hanish Batra, GM Advertising and marketing TPG Wholesale Pvt Ltd, referred to as it “a really highly effective transformation, the group’s dedication in empowering change on this section of our nation may be very essential”.
The design is extra basic and never yuppie. It’s genuine to Patrika and its positioning of a robust value-driven brave media home. The footline – Empowering Change – additional emphasises Patrika’s revolutionary daring stands.
Siddhartha Kothari, AMD, Rajasthan Patrika, stated: “We had been searching for a brand new picture and id which might be extra reflective of the brand new energies and new mindset with which we run Patrika. We strongly really feel that the model is about good practices and the conviction with which the staff carries the values of their day-to-day life as a result of finally it’s the software of a price system and supply of the promise that create a model. Patrika model is constructed on journalistic worth system and the imagery is just to mirror the identical.
Immediately, the group has a attain in digital that goes a lot past the Print readership. It has its personal satellite tv for pc information channel, it’s current in six states with 18 radio stations, OOH unfold throughout varied fashionable areas and occasions wing that every 12 months touches lakhs of individuals. Print, after all, reaches 9 states by way of 39 editions. Extra importantly, Patrika is a 360-degree built-in media home, with 360-degree built-in journalism, equal use of MOJO and typing textual content for print. Patrika doesn’t have separate journalist for separate verticals, the entire ecosystem is interwoven and totally synergized as one.
The brand new id would set a brand new context and resolve for a extra highly effective group.
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