Jerry Seinfeld Leading Fall 22 Campaign

Kith’s fan base spans the globe, but its roots are in founder Ronnie Fieg’s hometown of Queens, NY.

The comedy legend was photographed for Kith by acclaimed photographer Mark Seliger wearing selections from the fall ’22 range.

The brand confirmed in an email to FN that the Nikes worn by Seinfeld in the campaign were from Fieg’s personal archive, including Kith friends-and-family collaborations & more.

Also, the comedian — a well-known New York Mets fan — wore the Kith and Clarks for New York Mets Wallabee in the campaign.

As for the brand’s fall ’22 lineup, Kith and Fieg will several deliver footwear selections with familiar partners, such as New Balance on its Made in the USA 990V silhouettes

— specifically the V2 and V3. The looks will be delivered in the color palettes Kith used in the collection.

Also, the collection will include more 8th St by Ronnie Fieg for Clarks Originals looks.