What does the commencement of new Renault Duster deliveries in India signify for the automotive market? It marks a pivotal moment as Renault India officially begins nationwide deliveries of the new Duster, a much-anticipated return of the SUV to the Indian market.
The first delivery took place in Chennai, where Dr. Arthanari Manickavasagam received the inaugural unit. This event was further highlighted by the inauguration of Renault’s second new’R store in the city, part of the company’s evolving retail strategy aimed at enhancing customer experience through urban, experiential showrooms.
Renault has ambitious plans to expand its new’R store network to approximately 70 outlets across India this year, building on its existing 350 sales touchpoints. Each new’R store will feature a substantial 4,500 square feet of space, including a dedicated 3,000 square feet customer interaction area.
The new Duster is available with two turbo petrol engine options: TCe 100 and TCe 160, catering to a diverse range of customer preferences. Pricing for the new Duster starts at Rs 10.49 lakh for the base variant and goes up to Rs 18.49 lakh for the top-spec variant.
As the automotive landscape in India continues to evolve, the introduction of the new Duster is a strategic move by Renault to capture market share in the competitive SUV segment. The company has also introduced the Renault Forever program, offering extended coverage of seven years and up to 150,000 kilometers, enhancing customer confidence in their purchase.
With the new Duster now hitting the roads, the focus will be on how well it performs in the market and whether it can reclaim its previous popularity among Indian consumers. Details remain unconfirmed regarding the overall reception and sales performance in the coming months.
