Aman Gupta has initiated legal proceedings in the Delhi High Court to safeguard his personality rights. His case underscores a rising trend among celebrities seeking protection in the digital landscape.
On April 30, 2026, Gupta filed the suit titled Aman Gupta v. John Doe & Ors.. He aims to address unauthorized uses of his likeness and identity.
As of early Tuesday, Justice Jyoti Singh recused herself from hearing the matter. The case will now be presented before Justice Tushar Rao Gedela on May 7.
Senior Advocate Diya Kapur and Advocate Nakul Gandhi are representing him. They have pointed out that similar cases have emerged recently.
The Delhi High Court has previously granted relief to various public figures regarding unauthorized use of their personalities. This includes notable celebrities like Salman Khan and Allu Arjun.
The court’s actions reflect growing concerns about the misuse of likeness and identity online. The rise of AI-generated content has intensified these issues.
Justice Jyoti Singh remarked, “not today,” indicating a delay in proceedings. However, the urgency of Gupta’s claims remains clear.
The court has issued john doe orders in similar cases to protect individuals’ personality rights effectively. This legal framework is becoming increasingly relevant as digital media evolves.
Gupta, known for his role on Shark Tank India and as co-founder of boAt Lifestyle, is part of a broader movement advocating for personality rights protection.
The next hearing will provide further clarity on how the court will address these emerging legal challenges in the digital age.
